We  are very excited to announce that we have partnered with bigbasket, India’s largest online supermarket to make Sourav Ganguly’s debut book, A Century is Not Enough, available to it’s Kolkata customer base for a limited period.

bigbasketeers can log on to or download the app to pre-book the much awaited biography starting February 19th. The books will be delivered on the morning of February 24th, from 7 am, within a few hours of the launch.

bigbasket continues to be committed to providing the highest quality of groceries to their 7 million customer base across the country and books are not a part of it’s gamut of services. However, keeping in mind the admiration of Kolkata based bigbasketeers for their local hero & ace cricketer, they will be retailing the book for a limited period of just 1 month. The books will be available both through bigbasket’s trademark 90 minute express delivery service as well as the normal slotted options.

Speaking about this, Mr Hari Menon, CEO, bigbasket, said, “Our customers are the backbone of our company and we are extremely happy to announce that as a special one-off, Sourav Ganguly’s book ‘A Century is Not Enough’ will be available to bigbasketeers in Kolkata for a period of one month. Although this is not a new segment we are venturing into, it is definitely another feather in our cap. Our strong delivery network will ensure that Dada’s fans get the book as early as 7 am on the morning of February 24th, hours after the official launch. We are happy to collaborate with Juggernaut, the publishers of the book, for this one of its kind delivery.”

“At Juggernaut, we are constantly trying to find new ways for customers to find books and publish innovatively. We are thrilled to be associated with bigbasket because of their large customer base in the country and their ability to deliver orders with such efficiency and speed,” said Chiki Sarkar, publisher of Juggernaut Books.

With A Century is Not Enough, Sourav Ganguly takes readers through his life, looks at how to overcome challenges, and come out a winner — time and time again. Read preview here.


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