As part of its #readinstead initiative, Juggernaut Books will be creating a month-long online literary festival in association with Scroll called #Readinstead Online Literature Festival.

The #readinstead campaign was set up in response to the lockdown people are living through because of the coronavirus. On Saturday (21st March) we made our entire catalogue free for readers to access during this period. Alongside this, we will now be creating a unique month-long literary event.

The #Readinstead litfest will include some of Juggernaut’s biggest authors and consist of conversations, workshops, competitions, masterclasses and more. The festival will be launched on Friday, March 27th at 12 pm.
‘At Juggernaut we are always trying to do something original, and we have been playing with the idea of creating an online literary festival for some time. This was the perfect moment. Our vision is to get more people reading and to find new ways to bring the magic of books and reading to them. The #Readinstead lit fest will we hope entertain and stimulate people in this difficult time and remind us of the power of books. We are delighted that we could make this happen and thank our partner Scroll for coming on board with so much enthusiasm.’ said Chiki Sarkar and Simran Khara.
“In this uncertain time, we unexpectedly find ourselves with time to read all those books we’ve been stockpiling for a rainy day and to reflect about the ideas that have shaped our world. was started with the idea of covering the news that matters and things that make life worth living. We’re delighted that Juggernaut has given us the opportunity to reiterate this.”
– Naresh Fernandes (Editor,
For more information please contact

About Chiki Sarkar
Chiki Sarkar is the publisher and co-founder of Juggernaut Books. A World Economic Forum Young Global Leader, Chiki is also a Forbes 2018 W-power trailblazers and Economic Times’s Rising Women Leaders of 2015. In 2019, Chiki also gave TED-Talk on How India’s smartphone revolution is creating a new generation of readers and writers.

About Simran Khara
Simran is the Chief Executive Officer at Juggernaut. Before joining Juggernaut, she has held multiple positions across Hotstar, Star TV and global consulting firm McKinsey & Co. She is an alumnus of ISB Hyderabad and the London School of Economics.

About Juggernaut Books
Focused on the growing smartphone usage in India, Juggernaut aims to give readers and authors a digital as well as a traditional publishing platform. In addition to this, our self-publishing arm, Juggernaut Selects is a platform where aspiring writers can submit their work, find over a million readers and be discovered by our editors. From 15-minute short reads to literary novels like JCB Prize winning Jasmine Days and famous biographies like Sourav Ganguly’s A Century is Not Enough and Rajat Gupta’s Mind Without Fear, our catalogue caters to all kinds of readers. We are home to bestselling authors like Twinkle Khanna, Arundhati Roy, William Dalrymple, Rujuta Diwekar, Rajdeep Sardesai, Sagarika Ghose and Sunny Leone. The app is available on both Android and iOS.

One Comment

  1. Shivdev singh Daudar / March 23, 2020 at 1:39 pm /Reply

    How to join the join the juggernaut books store and the festival’s

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