Juggernaut Books is delighted to announce a partnership with ISBInsight, the flagship research periodical of the global business school Indian School of Business (ISB).

Launched in April 2016, the Juggernaut Books app has over 1 million downloads across Android and iOS. In Jan 2018, the writer’s platform went live to offer amateur writers an opportunity to digitally publish their content and stand a chance to win publishing contracts. The writer’s platform is discovering promising writing talent and over 20 publishing contracts have already been given and a pipeline of story to film adaption developed.

The partnership between Juggernaut Books and ISB will enable a wider digital reach for ISB Insight content benefiting readers on the go. Interested readers will be able to access the content on Juggernaut’s app & website, Rail Yatri app and other third party distribution tie ups as they go live. ISBInsight and Juggernaut will collaborate on a steady pipeline of content and continue to scale up the partnership to bring exciting content to the users.

Speaking of the partnership, Juggernaut Books CEO, Simran Khara said, “Business content is a large and growing genre of reading and with this partnership we can offer well researched perspectives on management issues in India.”

Ashima Sood, Editor, ISBInsight also commented on the collaboration saying, “Juggernaut is a pioneer in the digital publishing space in India and in a few years, has established a vibrant publication platform. We are delighted to partner with Juggernaut to bring ISBInsight’s unique blend of high-quality management research insights and evidence-informed opinion to newer audiences.” Professor Siddharth Singh, Associate Dean, Research Centres and Institutes Outreach and Engagement at ISB, stated, “We hope this collaboration with Juggernaut will help raise awareness of ISB’s vital thought leadership among a broad array of readers and influencers.”

About Juggernaut Books:

Focused on the growing smartphone usage in India, Juggernaut aims to give readers and authors a digital as well as a traditional publishing platform. By redefining reading and writing for the digital age, it engages both a serious reading audience and a new mobile audience. Its catalogue of 10,000+ books is powered by authors including Twinkle Khanna, Arundhati Roy, William Dalrymple, Rujuta Diwekar, Rajdeep Sardesai, Sagarika Ghose, Rajat Gupta, Kanhaiya Kumar and Sunny Leone. The Juggernaut app is available on both Android and iOS.

About ISB:

Indian School of Business (ISB) is a global Business school offering world-class management education across its two campuses – Hyderabad and Mohali. The School has grown at a rapid pace over the seventeen years since its inception and already has several notable accomplishments to its credit. It is the youngest school ever to consistently rank among the top Global MBA programmes, one among the select 100 global B-schools to have AACSB and EQUIS accreditation, one of the largest providers of Executive Education in Asia, and the most research-productive Indian management institution. A vibrant pool of research-oriented resident faculty, strong academic associations with leading global B-schools and the backing of an influential Board, have helped the ISB emerge as a premier global Business school.

About ISBInsight:

ISB’s flagship research periodical, ISBInsight, offers a unique perspective on management issues informed by cutting-edge research evidence that goes far above and beyond the coverage in regular business media. It features thought-provoking articles based on rigorous research and expertise across management areas such as strategy, information technology, marketing, finance, accounting, behavioural studies, economics as well as public policy.


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