Judging Books by Their Covers

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When we added a quick survey at the end of our first catalogue, we were hoping to get insights into what readers thought of our titles. We even made a few bets on the titles that would interest the readers most, and guess what — we lost all of them!

Take, for instance, the title and the category readers wanted to buy and read the most: among the plethora of blockbusters such as Rajdeep Sardesai, Arundhati Roy, Nobel Prize winner Svetlana Alexievich and Twinkle Khanna, most readers (12%) wanted to definitely buy William Darlymple’s short history of the Kohinoor. A close second was master political strategist Prashant Kishor’s book on Indian elections, with 9% readers choosing that, while young historian Audrey Truschke’s biography of Aurangzeb came in third with 8% of the votes.

Most liked titles


What heartened us, though, was the number of readers who wanted to read our literary fiction titles. After our nonfiction, a clear winner with 48% of the votes, 32% of readers would most likely read our literary fiction titles.

most preferred sections


Does this mean readers prefer new literary voices from the subcontinent then? We like to think they do; after all, nearly 6% of readers would definitely read Veena Muthuraman, who will make her writing debut with A Place of No Importance, the highest among all fiction writers.

We also asked readers to tell us what they thought were the best-looking covers. Books are, after all, judged by them, and it was a pleasant surprise to see 20% of readers choosing Finding My Way — it’s a book that’s close to our hearts, an insightful and revealing take on what it means to be a Gond tribal in today’s India. Aman Sethi’s The Making of a Riot and Shyam Saran’s India in the World made up the rest of readers’ favourite covers.

Best Covers


We will be enquiring more from our readers in the days to come, so do watch out for more surveys — your responses are important to us, and part of the reimagining Juggernaut has in mind. Stay tuned!

One Comment

  1. Nalin Verma / January 22, 2016 at 11:15 am /Reply

    Juggernaut has a unique way to involve the readers and writers and keep them engaged. It is hard to keep Juggernaut out of your scheme of things—

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